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 build volumeClick for more details
       
 

All women want it but so few know how to build volume the right way. Here's the right way to give your hair a great volumizing boost.

Apply Arrojo volume foam to damp, towel-dried hair. Focus application at the roots. You can work it halfway up the hair shaft to aid even distribution but it's at the roots where product is needed because it's here where volume is built.

A dime-sized dollop is the minimum you'll need - more hair, more product. Now use a medium-sized round brush and the heat of your dryer to blow-dry and brush in volume. Brush your roots up, up and away from your scalp while simultaneously pointing the heat of your dryer in at the roots, following the path set out by the brush. Do this anywhere where fullness is desired - the back, on top, the sides, or all three.

Cool blast with your dryer to fix and set your hair in place. Drying from your roots upwards creates lift while the already applied product holds that lift in place.

The result: Brilliant, volume-enhanced boost.

Shine On:

For a final finishing touch of sparkle and bedazzle, spray a fine film of Shine Spray into palms and work through hair to give high sheen and a sexy, polished elegance. It's glitzy and it's light, and it's a flyaway fighter supreme.

 
   
   
   
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The ARROJO PRODUCT line has two, versatile texture-giving products that will define your loose and messy textures. Here's how:

Add a pea-sized dab of Texture Paste to damp, towel-dried hair. Work it through from the roots to the ends of you hair shaft and piece and separate your look into a loose, moveable and messy texture. Or use a dime-sized dab for a more sleeked-up, groomed-out texture enhanced look.

Add a dime-sized dab of Hair Creme before you blow-dry for a silky smooth texture and sultry, sexy finish. Or just run Hair Creme liberally through damp hair for a soft, playful just-rolled-out-of-bed look that's sure to get you noticed.

Alternatively you can custom-blend these two products to create your own unique texture. Mix together in palms and work evenly from roots to ends. Use a little more Texture Paste for piece-y separation with the added softness of Hair Creme; or use a little more Hair Creme for an undone finish with the added piece-y textural separation of Texture Paste.

Shine On:

For a final finishing touch of sparkle and bedazzle, spray a fine film of Shine Spray into palms and work through hair to give high sheen and a sexy, polished elegance. It's glitzy and it's light, and it's a flyaway fighter supreme.

 
 
 
 
  get curlsClick for more details
       
 

Got a natural curl that becomes lifeless, limp, or frizzy? Want bouncy, voluptuous curly hair? Here's the 'wet set' secrets that give you lush, healthy curls.

You need two hair products. For finer hair types use Arrojo volume foam first, followed by Arrojo Curl Creme. For medium to thick, or slightly coarse hair types use Arrojo styling Creme first, followed by Arrojo Curl Creme.

From wet, towel-dry hair to damp and apply a dime-sized dab of your first product (volume foam or styling creme depending on your hair type). Start at the roots, distributing evenly right through to the ends of your hair shaft.

Now apply your second product, Curl Creme, in exactly the same way as the first.Comb through with a wide-tooth-comb. This will free knots and aid product distribution.

Now, one-by-one, cup curls in your hand and gently squeeze, pushing the curl back into itself without pressure at the root. Avoid running fingers freely through your hair. This will disturb the curls you've just created and induce frizz.

Once all your curls have been cupped and squeezed leave them alone for 15 minutes and then repeat this whole 'cup and squeeze' process, using the same technique just outlined. Repeat every 15 minutes until dry.

When dry, most likely your curls will be slightly crisp. Now you can use your fingers to gently tussle out and ruffle your roots. This develops the softer, looser curls that are sexy and sophisticated.
For final definition and hold lightly spritz with Arrojo holding spray.

Shine On:

For a final finishing touch of sparkle and bedazzle, spray a fine film of Shine Spray into palms and work through hair to give high sheen and a sexy, polished elegance. It's glitzy and it's light, and it's a flyaway fighter supreme.

 
   
 
 
fight frizzClick for more details
       
 

Most frizz sufferers suffer because they're trying to make their naturally curly, wavy, or textured hair smooth and straight. This can be a frizz-inducing conflict, so here's how to combat frizz while smoothing-out and straightening your hair.
For medium to thick hair types use Arrojo defrizz serum. On clean, damp hair use you're fingers to distribute a dime-sized film of defrizz from the mid-section of your hair shaft, evenly through to the tips of your hair.

For finer, more fragile hair types you need two products. First, apply Arrojo volume foam at the roots and work right through to your hair tips. Now use a very small amount of Arrojo defrizz serum. This is only needed from the mid-section, distributed evenly to the tips of your hair.

Now your product(s) have been properly applied blow-dry on a high heat, using a round bristle brush. Blow-dry in small sections with your round bristle brush leading and the heat of your dryer following in exactly the same root to tip path. The bristles of your brush act to straighten and smooth, while the defrizz serum and high heat acts as an extra source of smoothness. Now your hair's straight and smooth, without the frizz.

For fine to medium hair types who enjoy washing their hair on a regular basis our Daily Shampoo and Daily Conditioner is your perfect option.

Wet your hair and lather Daily Shampoo in the palms, apply at roots, massaging through to ends and rinse. Now rub Daily Conditioner in palms, work through hair, focusing your application from the mid section to the ends of your hair shaft and rinse. (The roots don't need to be over-conditioned because that's all new hair there, and because it's all new hair it will be much healthier than the older hair that resides in the mid-section and ends - which definitely does need a regular conditioning treatment). Towel-dry your hair to damp and your hair will be in the perfect residue-free condition for styling with - or without - a blow-dry.

For more medium to thick hair types, or for dry, damaged, over-processed, or color-treated hair Moisturizing Shampoo and Moisturizing Conditioner is your perfect care kit.

First, emulsify Moisturizing Shampoo in palms and then apply at the roots of wet hair, massaging through to ends and rinse. Apply Moisturizing Conditioner in clean wet hair, again focusing your application towards the mid-section and ends of your hair shaft. Leave it in for 2 or 3 minutes, allowing it's deep health-giving benefits to penetrate into the hair shaft. Now use a wide-tooth-comb to comb through and then rinse thoroughly for 2 minutes. Great to restore shine, softness, and manageability.

 
   
 
 

Photographs courtesy of Arrojo.